Press Conference Calling for an End to Restrictive Zoning

Recently the NAACP San Diego Branch participated in a press conference and comment at the City of San Diego Land-Use and Housing Committee. The goal of the press conference was to ask for an end to restrictive zoning, so that we can build more multi-family housing to address our housing crisis. Please follow these links to learn more about what happened:

10 News:  https://www.10news.com/news/local-news/group-claims-zoning-enables-housing-segregation

KUSI:  https://www.kusi.com/advocates-urge-end-to-zoning-that-they-say-causes-housing-segregation/

San Diego Union Tribune:  https://www.sandiegouniontribune.com/business/growth-development/story/2019-10-09/coalition-calls-for-an-end-to-zoning-restrictions-that-prevent-multi-unit-housing

Items in the 2019 Freedom Fund Dinner Silent Auction

The Silent Auction is a beloved part of our Freedom Fund Dinner, and this our 100th Anniversary is no different.  This year, we have sculptures from Zimbabwe, original artwork from across the country (and right here in San Diego) as well as an autographed football, luxury goods and jewelry.  And that’s just part of what we’ve collected so far!

You’ll need a ticket to the dinner to bid on these items.

September 13th Section 8 Lawsuit Hearing

Bryan Pease, Carol Spong, Parisa Ijadi-Maghsoodi and Clovis Honoré

Our President joined our Housing Chair, Carol Spong at the hearing on September 13th regarding our lawsuit against the San Diego Housing Commission, alleging that the way the Commission sets Section 8 voucher values, and its impact on people of color and low-income San Diego Residents, should be changed to be more equitable.

We were also joined by our Assistant Treasurer, Wanda Rogers and NAACP members Abdul Waliullah Muhammad and Bro. Charles 3X, as well as at least one Section 8 client. 

The Court has directed the San Diego Housing Commission to share the documents we have been requesting for four months now and that is a win, the Housing Commission is not allowed to withhold this evidence and we feel this evidence will further demonstrate the extent to which the Section 8 payment standards perpetuate racial segregation. 

Overall, we had some gains and some setbacks, but we are still moving forward. There is a lot of information that the Commission has not given us that we need for our case and the judge  authorized us to get as least some of it from the Commission. We will be doing that as well as working to get everything we need to prevail in this case. Our extraordinary attorneys, Paraja Ijadi-Maghsoodi, Bryan Pease and James Crosby are putting in incredible hours and doing an incredible job for the people and for the NAACP. 

This will be a long case but we are in it to win it. We will keep you posted on developments. It appears clear that we will need to go beyond the courtroom to other methods of persuasion to achieve our goal of equity in housing in San Diego. Stay tuned.  Thanks to those who came out and supported us in the courtroom. 

Makeda “Dread” Cheatom: 2019 NAACP San Diego Branch President’s Award Winner

The NAACP San Diego Branch is pleased to present the President’s Award to Makeda “Dread” Cheatom at our 2019 Freedom Fund Dinner!

Makeda “Dread” Cheatom grew up in San Diego, CA and has dedicated her life to music, art, culture and well being.

In 1971, she opened the first vegetarian restaurant and international cultural center in San Diego, the world-famous, Prophet Vegetarian Restaurant. The Prophet collaborated with many international health advocates like Dick Gregory and Dr Bronner. Makeda later met Bob Marley and began her music career as a promoter and has been coined to of brought reggae to Southern California. For over 25 years Makeda hosted, Bob Marley Day at the San Diego Sports Arena. In 1989, she established WorldBeat Cultural Center, a non-profit multi-cultural center in Balboa Park where she is the Executive Director.


For over 30 years Makeda has hosted her own radio show, Reggae Makossa and was recently approved a community low powered FM station, 101.1FM (KVIB).


Makeda has also founded WorldBeat Center’s Children’s Ethnobotany Peace Garden which is used as an Outdoor Classroom to bring families outdoors and teach children of the origins of their food and science. The garden’s educational programming has also recently been awarded grants by the Cornell Lab of Ornithology and the National Science Foundation. One of the NSF grants she participated was a four year research project, ​Examining Contextual Factors Influencing the Implementation of Projects Designed to Improve Cultural Diversity in Informal STEM Programming​. Currently, she is working as a Principle Investigator on a 3 year NSF grant project with the Cornell Lab of Ornithology on noise pollution in underserved communities across the country. Over the years Makeda’s vision and work has been able to bring children of low-income families to the garden and create environmental stewards.


Some of her awards include: Channel 10 Leadership Award, Project Concern International, the Palava Tree for Arts & Culture among others. Makeda was also been inducted into the San Diego County Women’s Hall of Fame as a Cultural Bridge Builder, was named “San Diego Trailblazer” by the African American Heritage Foundation and has been recognized as one of the 25 most influential women in San Diego’s history by San Diego’s 10 News viewers. In 2016 she was awarded the KPBS San Diego Local Hero Award. July 2017 she received the Jan Merrit Leadership Award by San Diego Unified School District TRACE Program and March 2018 Women of the Year Award by CA State 78th Assembly District.

Throughout her life she has traveled to 4 continents and will be visiting her 5th in 2019 and 2020 where she plans to collaborate in tours to Ghana and Ethiopia. Makeda believes music, art, dance and culture will unite all races, all cultures, and all people across the world.

The Freedom Fund Dinner is an annual event that, in addition to celebrating our supporters, recognizes groups and individuals who have contributed to the cause of Civil Rights and racial justice throughout the City, County, State and Nation. This year will be an extraordinary celebration, as we look back on the 100 years since the founding of the San Diego Branch, and look forward to our bright future.

The evening is sure to be memorable and enjoyable for all.



Jose Elenes Reyes Jr.: 2019 NAACP San Diego Branch Freedom Fund Dinner Student Honoree

The NAACP San Diego Branch is pleased to honor Jose Elenes Reyes Jr. at our 2019 Freedom Fund Dinner!

José’s impressive set of achievements, in the face of tremendous life challenges, is a testament ot his personal strength.  The sheer determination that it took to accomplish a high grade-point average in school, as well as to excel in sports is commendable. He has used all of the challenges that may have caused hi to fail and allowed them to mold him into the resilient, capable leader and mentor that he is today. 

The Freedom Fund Dinner is an annual event that, in addition to celebrating our supporters, recognizes groups and individuals who have contributed to the cause of Civil Rights and racial justice throughout the City, County, State and Nation. This year will be an extraordinary celebration, as we look back on the 100 years since the founding of the San Diego Branch, and look forward to our bright future.

The evening is sure to be memorable and enjoyable for all.