Aug 13, 2020
Ms. Lilliana Garcia, Executive Director
Southeastern Diamond BID
415 Euclid Avenue, Suite K-13
San Diego, CA 92114
Dear Ms. Garcia:
Thank you for your August 8th response to our questions. It was somewhat disappointing that you didn’t respond with the transparency and engagement that we were looking for in terms of understanding the marketing and efforts to broaden the impact of the BID.
With reference to your specific responses I am providing a few additional questions for further clarification.
We’ve made many efforts to recruit local business members to the board with little success. If you have a business owner in mind that could serve, please send me their information. We will be happy to talk to them. Although our board elections just took place last month, our bylaws give the board the ability to appoint new members to our board.
So to be clear, there is no-one outside of the businesses located at Euclid & Imperial that are interested in serving on the Board of the Diamond BID (Diamond)? I suspect that may have something to do with the Diamond’s limited visibility.
The NAACP is a 100% volunteer organization and as such has very limited ability to recruit for the BID. We will forward your willingness to consider new board members to our Economic Development Committee as well as the general membership, but we believe recruitment is the responsibility of the BID.
You also state that your board elections were held last month. Please provide the date the election was held, the names of the Board members, the new officers and their terms.
BID-Our strategic plan is outdated and even if it wasn’t, it would be now given our times of COVID-19. We are having a special board retreat at the end of this month and I will make sure that this letter is presented to the full board. Additionally, as a courtesy, we will share the results of our retreat with you and we will of course upload it on our new website.
You have noted that your Strategic Plan is outdated and that even if it weren’t COVID-19 would render it outdated. If we agree that a strategic plan connects your mission, your purpose and your vision, then are you saying all elements will be revised at your retreat? Looking forward to seeing the results of your retreat.
As per our involvement with the community planning groups, we only attend if invited to support our members or development projects supported by the organization.
This is a disappointing strategy for engaging those impacted by the BID and its members. It would seem that your attendance at the Chollas Valley (Encanto) and Southeastern San Diego Community Planning groups would provide insight into the neighborhoods immediately impacted by proposed developments. This in turn would equip you and your members with information beneficial not only to members with development projects but also those with existing businesses. Take for example the proposed development at Hilltop and Euclid. Hypothetically, it would be nice to know that Bowlegged Barbecue on Market Street in the BID will not have to compete with a barbecue restaurant in the commercial space planned for Euclid Avenue. What happens in those instances when a project may be antithetical to what is best for the neighborhood in which it is planned? Your approach seems to preclude a true vetting of member projects with impacted residents and adjacent business owners.
We understand the importance of the Diamond BID, and hope your noted changes to the website and the newly elected Board will result in new energy.
Francine Maxwell, President
NAACP San Diego Branch
Cc: Board of Directors, SDBD
Monica Montgomery, Co-Chair City-County Reinvestment Task Force
Nathan Fletcher, Co-Chair City-County Reinvestment Task Force
Mayor and San Diego City Council
See our original letter here.