Giving Tuesday, often stylized as #GivingTuesday, is the Tuesday after U.S. Thanksgiving in the United States. It is a movement to create an international day of charitable giving at the beginning of the Christmas and holiday season.

This year, the NAACP San Diego branch has a working budget and, since many of their members need support during this unprecedented pandemic, the executive committee decided to pay it forward for a well deserving organization-I Am My Brother’s Keeper food program at the Jacob’s Center.  View the video, above, to see how IAMBK works to feed our community.



Each week I Am My Brother’s Keeper serves serve over 800 hundred families through their COVID-19 safe curbside grab and go distribution, walk-ups,  and home deliveries.  In addition, IAMBK offers certification courses in construction, basic math and reading, and resume review. IAMBK also aids with job searching skills, and basic computer skills. IAMBK also has a mentoring program, reaching out to families and youth that may have a need for positive role models. Lastly, once a week members of IAMBK walk neighborhoods and talk with the youth about the 3 p’s: personal health, personal wealth, and personal protection. This teaches youth the importance of healthy living while introducing them to the organizations, small businesses and activists in their communities already doing their part to create a safer wealthier and a more socially conscious California.